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Having been a successful investment company behind closed doors for years, Handog Holdings came to us needing a brand that reflected innovation, experience, and integrity, and positioned them as a leading global investment firm. With plans to expand and attract both new investors and businesses seeking investment, the challenge was to design a website and brand identity that conveyed corporate success while maintaining an approachable, open feel. As the number of companies under the holding group continued to grow, the site also needed to be scalable, easy to navigate, and simple to manage. Since this was Handog Holdings’ first public launch, it was essential to lay strong branding foundations for consistency across all platforms.
We began by researching the investment sector to understand market trends and identify opportunities to differentiate Handog Holdings from other firms. Our goal was to create a brand that felt innovative and distinct while retaining a timeless, professional character.
The new logo embodies a classic, enduring aesthetic that reflects trust and experience. We chose deep purple as the primary brand colour, symbolising royalty, creativity, and wisdom, perfectly aligning with the values of innovation, experience, and integrity.
For the website, we incorporated soft rounded corners and subtle animations to introduce warmth and approachability while maintaining a polished corporate tone. Smooth page transitions and tasteful motion design elements brought the brand’s innovative side to life without compromising its credibility.
To ensure brand consistency across all channels, we also developed brand guidelines and asset packs, including video conferencing backgrounds and digital materials, giving Handog Holdings a professional and unified presence from day one.
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