Shore Edit had built a strong reputation in marketing, content, PR, and influencer partnerships, helping brands grow and connect with their audiences. However, their existing website did not clearly communicate the breadth of their services or the way they work with clients. Many visitors were likely unsure what Shore Edit offered or how the agency could help them, which risked losing potential leads and diluting the brand’s distinctive creative voice.
The challenge was two-fold: clearly expressing Shore Edit’s unique approach to marketing and PR, and doing so with a design that felt as creative and engaging as the work they deliver. The old site’s layout and content flow made it difficult for visitors to quickly understand services like brand and content strategy, marketing and PR execution, and influencer collaborations. In a competitive agency landscape, this ambiguity was holding the brand back.
Our first step was to fully understand how Shore Edit positions itself, not just as a services provider, but as a collaborative partner and creative force for growth. We then developed a design strategy that emphasised clarity, creativity, and brand personality.
Clear communication of services:
We structured the site so that each core offering, Brand & Content Marketing, Marketing Services & PR, and Influencer Marketing, had a distinct presence. This made it much easier for visitors to immediately grasp what the agency does and how it can help them.
Creative yet welcoming design:
Rather than opting for generic corporate aesthetics, we chose a clean but expressive visual style that aligns with Shore Edit’s creative voice. Thoughtful use of space, bold typography, and strategic content sections help the user absorb information without feeling overwhelmed.
Stronger narrative and positioning:
We worked with the client to refine key messaging so that the website reads like a conversation, one that is both professional and personable. Rather than generic agency speak, the content emphasises collaboration, tailored strategies, and real experience driving results.
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